The Benefits of Offering Gift Certificates

In today’s very competitive marketplace, finding ways to produce profit is becoming increasingly difficult. Many companies should probably think of new ways to create revenue streams beyond their core products or services. The difference in extra income can mean being able to stay afloat.
One way nearly any business can produce a brand new revenue stream is by offering gift certificates to customers. Below are just some of the reasons why offering gift certificates may be a good idea for your business.
1. Gift Certificate Printing Is Cheap
One of the best things about gift certificates is they are extremely inexpensive to produce. They can be ordered in bulk from a digital printing company for relatively little money. This is simply not the case with nearly any other kind of product. There is very little labor or materials involved in the production of gift certificates. This means virtually no overhead.
2. They Act as Advertising
Another great thing about gift certificates is they can literally act as advertising for a business. This is due to the fact that these certificates are given as gifts. Often they are given to individuals that may not visit the business in question often or at all. This can mean producing brand new customers that can be retained even after the gift certificate has been spent.
Read the full article.