Signs and Banners — 7 Ways They Can Seriously Boost Your Foot Traffic

banners

 

We’ve all seen local businesses using signs and banners to attract customers and foot traffic. As more and more business gets done online, more and more entrepreneurs, advertisers, and marketers have realized this is also where advertising happens. With the emphasis placed on the widespread interconnectivity that social media and targeted advertising have afforded us, plenty are forgetting the effectiveness of some good, old fashioned wide format printing.

 

Have we forgotten how effective a well-executed banner or sign can be? If you’re in charge of a business with a physical location, you can use signage in creative or striking ways to put an interesting twist on a tried-and-true method of marketing.

1. Show Your Personality

Signs don’t have to feature straightforward advertising copy, you know. Think about some of the most effective ad campaigns, right off the top of your head. The ones that stick with you and leave the strongest impression probably did so because they used their mediums in creative, different ways.

Budget isn’t an issue here, either. You can create just about anything you might need for a local business using the resources available at your local print shop. Just so long as you’re creative and unique, people will pay attention.

 

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