Rumors of the Catalog’s Death Have Been Greatly Exaggerated

The Internet has become the leading source of commerce and revenue for almost every retail business, and this revolution in the retail world has caused many observers to boldly state that the catalog-driven shopping industry has reached the end of the road. They cite the increasing cost of postal mail deliveries, the decreasing effectiveness of print marketing materials, and the instant gratification that comes with online shopping, deal-finding, and purchase-making. These things are all true to some extent, but it is also quite true that the catalog remains an absolutely essential way for innovative and fledgling businesses to stoke interest and drive sales from multiple channels.
Before resigning to a world of all-electronic communication with new and returning customers or clients, consider the benefits that come from catalogs when digital printing is used to turn them into mail-delivered store fronts full of vibrant colors, rich photographs, and exciting retail opportunities.
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