mastercopyprint's Space http://mastercopyprint.posterous.com Most recent posts at mastercopyprint's Space posterous.com Tue, 25 Dec 2012 18:03:00 -0800 The Top 5 Ways to Leverage Digital Printing for Marketing and Promotion http://mastercopyprint.posterous.com/the-top-5-ways-to-leverage-digital-printing-f http://mastercopyprint.posterous.com/the-top-5-ways-to-leverage-digital-printing-f

online printing services

 

The printing industry has been deemed largely irrelevant since the dawn of the Internet age, but digital printing has reawakened this vital industry with a new sense of purpose and excitement. With digital printing, it’s possible to produce rich printed materials that include vivid graphics, photos, and unique text, drawing customers’ attention in a number of new ways. Best of all, digital printing can turn everyday items into promotional materials that will drive website conversions, bring in new customers, and spread a company’s image and mission in a way that mere digital communication simply cannot accomplish.

 

When considering digital printing versus digital marketing for company promotion, there are five key ways to leverage real world products with digital printing that will surpass the effectiveness of online promotion. Website and business owners everywhere would do themselves a great service by embracing these five techniques to smartly grow their business.

 

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Tue, 25 Dec 2012 18:02:00 -0800 Rumors of the Catalog’s Death Have Been Greatly Exaggerated http://mastercopyprint.posterous.com/rumors-of-the-catalogs-death-have-been-greatl http://mastercopyprint.posterous.com/rumors-of-the-catalogs-death-have-been-greatl

catalogs

 

The Internet has become the leading source of commerce and revenue for almost every retail business, and this revolution in the retail world has caused many observers to boldly state that the catalog-driven shopping industry has reached the end of the road. They cite the increasing cost of postal mail deliveries, the decreasing effectiveness of print marketing materials, and the instant gratification that comes with online shopping, deal-finding, and purchase-making. These things are all true to some extent, but it is also quite true that the catalog remains an absolutely essential way for innovative and fledgling businesses to stoke interest and drive sales from multiple channels.

 

Before resigning to a world of all-electronic communication with new and returning customers or clients, consider the benefits that come from catalogs when digital printing is used to turn them into mail-delivered store fronts full of vibrant colors, rich photographs, and exciting retail opportunities.

 

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Tue, 25 Dec 2012 18:01:00 -0800 Postcard Printing – 5 Effective Uses for Promotional Postcards http://mastercopyprint.posterous.com/postcard-printing-5-effective-uses-for-promot http://mastercopyprint.posterous.com/postcard-printing-5-effective-uses-for-promot

postcard promotion

 

Are you looking for an eye-catching way to run promotions for yourself, your business or an organization that you work with? Professional postcard printing is inexpensive and offers a fast turnaround, so no matter what you want to promote, you can have a set of materials ready to go any time. These are just a few promotions that custom postcards are perfect for:

1) Mail Marketing

Despite the modern focus on Internet marketing, there’s still a lot to be said for traditional snail-mail marketing campaigns.

 

Not everyone uses social media and e-mail, but mail arrives at nearly every household on a daily basis. Even better, postcards ensure that all of your promotional information is readily visible. Customers and clients don’t have to open an envelope or flip through pages of a catalog to see exactly what you want them to see.

This visibility makes postcard printing a smart choice for businesses that want to announce special sales or organizations requesting donations. Postcards are also cheaper to send than traditional letters, so you can run a successful promotion without straining your budget.

 

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Tue, 25 Dec 2012 17:59:00 -0800 The Things You Should Know About Notary Services http://mastercopyprint.posterous.com/the-things-you-should-know-about-notary-servi http://mastercopyprint.posterous.com/the-things-you-should-know-about-notary-servi

notary service printing

 

There are many different services that could be categorized as notary services. A notary service describes the act of validating various ceremonies and documents legally. The men and women who provide notary services also serve as witnesses when various legal documents are officially signed by all parties that are involved. Notaries are normally assigned by the Secretary of State. One of the helpful things about the men and women who provide notary services is the fact that notary services prevent fraud. Although notary services are normally free, it is possible that you will have to pay for notary services that are on a larger scale than simple legal document validation

 

Who Can Offer Notary Services

The men and women who offer notary services are known as a notary public or a notary. However, other men and women who have to deal with certifying various documents on a regular basis may also have to offer notary services as an additional part of their job. For example, this may include attorneys and signing agents. Anyone can essentially become a notary. However, anyone who wishes to become a notary must be able to complete their state’s requirements first.

 

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Tue, 25 Dec 2012 17:59:00 -0800 How to Use Canvas Printing in Your Home http://mastercopyprint.posterous.com/how-to-use-canvas-printing-in-your-home http://mastercopyprint.posterous.com/how-to-use-canvas-printing-in-your-home

online canvas printing

The process of canvas printing creates a unique product. Instead of having your photographs on standard photo paper, you will have them on a canvas background that is similar to what artists use when doing an oil painting. The picture will digitally be printed onto this surface. If you are not familiar with this process, you may not be sure how to use the canvas photos in your home, so there are a few ideas listed below.

Using Frames

First of all, you could decide to work with a printing company that will also give you a frame. This make your picture look a bit more traditional, so you can hang it over the fireplace or on the back wall in the dining room.

 A picture with a frame is often best on its own, so you should center it on the wall and allow the whitespace around it to make it more impressive than it would be otherwise.

 

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Tue, 25 Dec 2012 17:57:00 -0800 Digital Printing: Top Tips for the Best Results http://mastercopyprint.posterous.com/digital-printing-top-tips-for-the-best-result http://mastercopyprint.posterous.com/digital-printing-top-tips-for-the-best-result

digital printing services

Have you ever gotten poor results from a digital printing company? This can be very frustrating, making the photographs that you took useless to you as a way to preserve your memories. There are a number of things that you can do to make sure that you get the best results, though, so it is wise to spend a little bit of time considering the ideas listed below before you send the photos off to be printed.

1. Take Photographs on a Cloudy Day
A cloudy day may not look as beautiful as a sunny day, but it is actually much better for photos. The sun creates all manner of shadows. These can cover people’s faces.

 

The sun can also wash out the whole shot. If possible, take your pictures on a bright and yet cloudy afternoon.

2. Edit Pictures Yourself
Before sending the pictures to a print shop, take the time to edit them. Some shops will do this for you, but most will not. They will just print whatever you provide. If you want to crop the edges, erase shadows, or do anything else to make the scene better, do it with editing software on your own computer.

 

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Mon, 19 Nov 2012 12:31:00 -0800 A Newbie’s Guide to Preparing Files for a Print Shop http://mastercopyprint.posterous.com/a-newbies-guide-to-preparing-files-for-a-prin http://mastercopyprint.posterous.com/a-newbies-guide-to-preparing-files-for-a-prin

printing shop

 

So you are tasked with designing and preparing a brochure or some other marketing material for mass printing. There are a few things you should know about preparing design files for print shop use.

If you have never sent design files to a print shop for reproduction, you may not be aware of the standards that are necessary for a successful print job. Though the specific requirements for received files may differ between print shops, all shops generally need to receive files that fulfill specific requirements in order to successfully print your job.

 

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Mon, 19 Nov 2012 12:30:00 -0800 Mistakes People Make when Printing Signs and Banners http://mastercopyprint.posterous.com/mistakes-people-make-when-printing-signs-and http://mastercopyprint.posterous.com/mistakes-people-make-when-printing-signs-and

printing banners

 

No matter what kind of business you own, the right kind of advertising is going to be an important part of your success whether you’re using signs and banners, brochures, direct marketing and more. Yes, it matters that you provide a good quality product or service, but if no one knows about the existence of your business, then you’re not going to have any sales.

In many cases, your signs and banners can be the most promising part of your marketing campaign. If you plan on using this method, however, it’s important to avoid the following mistakes.

 

 

Buying Cheap

The economy is tough. This leads many businesses to look for more affordable options when they purchase their signs or banners. This can lead many companies to make the mistake of buying signs and banners made from cheap materials.

 

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Mon, 19 Nov 2012 12:30:00 -0800 How a Good Printer Can Boost Your Election Campaign http://mastercopyprint.posterous.com/how-a-good-printer-can-boost-your-election-ca http://mastercopyprint.posterous.com/how-a-good-printer-can-boost-your-election-ca

printing job

 

Is your local election campaign dependent on awareness and getting visibility for your candidate? Too often, candidates can have some of the best ideas in the world, but if they don’t have public awareness, they lose their races anyways. Campaigning is as much about showing the electorate your candidate is a good as it is about marketing and advertising. And one of the best ways to increases awareness still remains traditional print media resources for campaigns, including lawn signs, banners, bumper sticks, posters, flyers and more.

 

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Mon, 19 Nov 2012 12:29:00 -0800 Four Things Businesses Should Purchase from Professional Printing Companies http://mastercopyprint.posterous.com/four-things-businesses-should-purchase-from-p http://mastercopyprint.posterous.com/four-things-businesses-should-purchase-from-p

professional printing

 

Getting an edge in a marketplace with strong competition can be quite difficult. In the end, it’s sometimes the smaller details that can make the difference for a business. One thing that should certainly not be overlooked by companies is the quality of their printed materials. While some of these printing jobs can be done in-house, most companies simply do not have the manpower to do the job as well as a professional printing company.

For this reason, certain kinds of print jobs should be outsourced to printing companies. Below is a list of items that a company could benefit from having printed by an outside professional printing company.

 

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Mon, 19 Nov 2012 12:28:00 -0800 Six Printing Needs a Business Should Outsource to a Digital Printing Company http://mastercopyprint.posterous.com/six-printing-needs-a-business-should-outsourc http://mastercopyprint.posterous.com/six-printing-needs-a-business-should-outsourc

needs for printing

 

Running a business requires endless hours of work and preparation. For some, the burden can be too much. Usually, those once optimistic entrepreneurs end up leaving the marketplace.

Fortunately, there are ways that a business owner can share the burden. Outsourcing can allow the work related to certain business functions to be given to others. This can allow the owner and her employees to focus on more important tasks more closely related to what that company produces.

 

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Mon, 19 Nov 2012 12:27:00 -0800 Creating Beautiful Designs For Letterhead Printing and Stationary Printing http://mastercopyprint.posterous.com/creating-beautiful-designs-for-letterhead-pri http://mastercopyprint.posterous.com/creating-beautiful-designs-for-letterhead-pri

quality printing

 

Making Money By Creating Printable Files

Letterhead printing and stationary printing are two industries which remain huge despite the advent of email as a primary method of communications. Both businesses and individuals rely on personalized and well designed letterheads and stationary to create a more personal and intimate communication between themselves and both clients and loved ones. Most print companies offer the services of letterhead printing and stationary printing, but many do not offer a wide variety of options for the customer to choose from. With that said, it can be very easy to make a home business out of creating customizable files that businesses or individuals can use to print their very own personalized letterheads and stationary.

 

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Fri, 19 Oct 2012 18:16:00 -0700 Signs and Banners — 7 Ways They Can Seriously Boost Your Foot Traffic http://mastercopyprint.posterous.com/signs-and-banners-7-ways-they-can-seriously-b http://mastercopyprint.posterous.com/signs-and-banners-7-ways-they-can-seriously-b

banners

 

We’ve all seen local businesses using signs and banners to attract customers and foot traffic. As more and more business gets done online, more and more entrepreneurs, advertisers, and marketers have realized this is also where advertising happens. With the emphasis placed on the widespread interconnectivity that social media and targeted advertising have afforded us, plenty are forgetting the effectiveness of some good, old fashioned wide format printing.

 

Have we forgotten how effective a well-executed banner or sign can be? If you’re in charge of a business with a physical location, you can use signage in creative or striking ways to put an interesting twist on a tried-and-true method of marketing.

1. Show Your Personality

Signs don’t have to feature straightforward advertising copy, you know. Think about some of the most effective ad campaigns, right off the top of your head. The ones that stick with you and leave the strongest impression probably did so because they used their mediums in creative, different ways.

Budget isn’t an issue here, either. You can create just about anything you might need for a local business using the resources available at your local print shop. Just so long as you’re creative and unique, people will pay attention.

 

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Fri, 19 Oct 2012 18:15:00 -0700 DVD Covers Printing – Why People Buy the DVD’s Packaging First http://mastercopyprint.posterous.com/dvd-covers-printing-why-people-buy-the-dvds-p http://mastercopyprint.posterous.com/dvd-covers-printing-why-people-buy-the-dvds-p

cd cover printing

DVD covers printing is serious. While a lot of businesses are primarily interested in what the DVD contained in the cover actually contains, in many cases this is a distant second place in the minds of the disc’s ultimate consumers. In far too many cases, what the consumer believes he or she wants is far different from his or her actual desire. The packaging is ultimately what sells the product, which makes the the DVD case an extremely important aspect of driving sales. However, not all DVD cases are printed equally.

 

A DVD in a blank case either looks like there is not a disc inside or like a bootleg video of some kind. In order to be taken seriously, the cover has to be well printed and contain certain elements that characterize a professionally created product. Among these are the coloration, a clear design and relative ease of production. Once the cover is reasonably well designed, the product inside can almost be an afterthought. Good marketing is the first step to creating both initial and repeat sales, and a well presented product at every stage is one of the key components of good marketing.

 

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Fri, 19 Oct 2012 18:12:00 -0700 An Expose on the Advances in Digital Printing http://mastercopyprint.posterous.com/an-expose-on-the-advances-in-digital-printing http://mastercopyprint.posterous.com/an-expose-on-the-advances-in-digital-printing

printing services

There is no getting around it: Digital printing is changing the way printing companies are performing. Today’s technological advances have worldwide implications bringing the printing industry right along with them. As these ultimate high-quality, high-output devices drive competition, marketing strategists are scrambling to come up with an angle. Consumer-driven improvements have taken a backseat to technologically driven advancements. Printing capabilities have gone so hybrid, the consumer has never been in a better negotiating position.

 

So What Does this Mean for the Customer?

The most significant difference for consumers is in the way a printing company is compelled to produce in order to satisfy the magnificent capabilities of the tools they now have at their disposal. In a departure from offset printing, digital printing is capable of handling small runs at a level of efficiency that can only be passed along to the consumer in the form of price breaks to generate more business. While these machines are efficient, they are extremely voracious and need to be operating at a pace that befits their capable output. Meeting the high-quality standards previous printing methods have established, this is an exciting time to be reaching out to the local print shop for everything from stationary printing to brochure printing. An unrealized product for those self-publishers is the capability of the local printing company to print their latest novel, complete with the perfect bind.

 

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Fri, 19 Oct 2012 18:11:00 -0700 7 Steps for Finding the Right Printing Service http://mastercopyprint.posterous.com/7-steps-for-finding-the-right-printing-servic http://mastercopyprint.posterous.com/7-steps-for-finding-the-right-printing-servic

printing digital

Choosing the right printing service for your business is essential for the best outcome for your printing project. There are a number of considerations that you need to make prior to choosing a printer. Taking your time during this process can mean the difference between getting a great deliverable and getting something that you won’t be able to use.

What’s more, once you have found the right printing service, you can develop a long-term relationship that will allow you to get the printing services that you need again and again.

 

Keep reading to learn seven steps for finding the right printing service.

Find a Company with Strong Customer Service

For many people, strong customer service may not be the number one consideration. If you consider the implications of poor customer service, however, you might change your mind. You see, poor customer service often means that the products delivered by the company are poorly done as well. You should directly correlate the way that you’re treated, the ability of the staff to answer your questions and the speed in which they respond to your questions to the end product that they will deliver.

 

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Fri, 19 Oct 2012 18:10:00 -0700 What Customers can Expect from the Modern Print Shop http://mastercopyprint.posterous.com/165913598 http://mastercopyprint.posterous.com/165913598

wide format digital printing

Full-service printing companies have always striven to meet customer needs. As technological advancements continue to drive industry, the local print shop is not exempt from finding the means of providing convenient printing services for their customers. For so long, the process of ordering print jobs has been at the mercy of counter people during limited store hours and subjected to their limited array of outsourced printing options.

 

With the competition challenging every printing company to focus on the online printing options they have to offer, the customer is in the best position to take advantage of how these changes are making accessibility from anywhere available at all times.

24/7 Service

These days, when most companies are busy looking to find ways to capture income streams even while they are sleeping, it is nice to know that the printing industry has discovered the necessity of providing their customers access to printing services in the same way. While brick and mortar stores have offered 24-hour service for some time, the added convenience for customers to be able to place their online printing orders in the middle of the night has proven to be of paramount importance. The busy executive who must meet the demands of early morning deadlines is often up very late the night before submitting the details of critical digital printing jobs. Add the convenience of processing payments online and the ability to request delivery of completed print jobs ready for the the next business day’s important meeting, the local print shop becomes a valuable back office partner.

 

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Fri, 19 Oct 2012 17:53:00 -0700 The Benefits of Offering Gift Certificates http://mastercopyprint.posterous.com/the-benefits-of-offering-gift-certificates http://mastercopyprint.posterous.com/the-benefits-of-offering-gift-certificates

gift certificate designs

In today’s very competitive marketplace, finding ways to produce profit is becoming increasingly difficult. Many companies should probably think of new ways to create revenue streams beyond their core products or services. The difference in extra income can mean being able to stay afloat.

One way nearly any business can produce a brand new revenue stream is by offering gift certificates to customers. Below are just some of the reasons why offering gift certificates may be a good idea for your business.

1. Gift Certificate Printing Is Cheap

One of the best things about gift certificates is they are extremely inexpensive to produce. They can be ordered in bulk from a digital printing company for relatively little money. This is simply not the case with nearly any other kind of product. There is very little labor or materials involved in the production of gift certificates. This means virtually no overhead.

2. They Act as Advertising

Another great thing about gift certificates is they can literally act as advertising for a business. This is due to the fact that these certificates are given as gifts. Often they are given to individuals that may not visit the business in question often or at all. This can mean producing brand new customers that can be retained even after the gift certificate has been spent.

 

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Sun, 16 Sep 2012 22:17:13 -0700 7 Myths About Business Cards http://mastercopyprint.posterous.com/7-myths-about-business-cards http://mastercopyprint.posterous.com/7-myths-about-business-cards

printing business cards

Everyone knows at least one person who hands out business cards like snowflakes. At work, home, church, company picnics, family reunions, and even movie theaters, these are the people who “work a crowd” and try to drum up business in places most people wouldn’t think of. Their entrepreneurial spirit is obviously alive and well, but does this actually work? The honest answer is both yes and no. A well-designed, clearly printed business card can be a great way to advertise a business or a complete flop when it comes to attracting clientele. Here are seven common misconceptions about business cards that can help you make wise decisions when you get your next batch!

 

1) Less is more.

A business card serves only one intended function: To provide your customers and clients with contact and company information. This doesn’t mean your company motto should take up fifteen lines of eight-point print. This font is too small to be read properly and can result in misdials, incorrectly input Web addresses, and frustration for your clientele.

 

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Sun, 16 Sep 2012 22:17:00 -0700 5 Reasons To Visit A Print Shop In The Digital Age http://mastercopyprint.posterous.com/5-reasons-to-visit-a-print-shop-in-the-digita http://mastercopyprint.posterous.com/5-reasons-to-visit-a-print-shop-in-the-digita

online printing

A print shop is far from obsolete. If anything, printing services are more in demand than ever before. The Digital Age simply presents you with more ways to print, not less. Even if you have a website and a social media presence, it doesn’t mean that your marketing stops there. You will still want to have a lot of offline marketing as well.

Give Your Customers a Take Away

Your online presence is important, but what about reminding people that you exist before they go online? A business card is going to be the take away that you give customers. It will have all of the important things about your business on it. Remember that not all customers go online. With business card printing, you can appeal to both types of customers.

 

A business card should contain a few key details about your business. This includes such things as:

- Name

- Address

- Phone number

- Web address

- Logo

 

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