An Expose on the Advances in Digital Printing

There is no getting around it: Digital printing is changing the way printing companies are performing. Today’s technological advances have worldwide implications bringing the printing industry right along with them. As these ultimate high-quality, high-output devices drive competition, marketing strategists are scrambling to come up with an angle. Consumer-driven improvements have taken a backseat to technologically driven advancements. Printing capabilities have gone so hybrid, the consumer has never been in a better negotiating position.
So What Does this Mean for the Customer?
The most significant difference for consumers is in the way a printing company is compelled to produce in order to satisfy the magnificent capabilities of the tools they now have at their disposal. In a departure from offset printing, digital printing is capable of handling small runs at a level of efficiency that can only be passed along to the consumer in the form of price breaks to generate more business. While these machines are efficient, they are extremely voracious and need to be operating at a pace that befits their capable output. Meeting the high-quality standards previous printing methods have established, this is an exciting time to be reaching out to the local print shop for everything from stationary printing to brochure printing. An unrealized product for those self-publishers is the capability of the local printing company to print their latest novel, complete with the perfect bind.
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