The Top 5 Ways to Leverage Digital Printing for Marketing and Promotion

online printing services

 

The printing industry has been deemed largely irrelevant since the dawn of the Internet age, but digital printing has reawakened this vital industry with a new sense of purpose and excitement. With digital printing, it’s possible to produce rich printed materials that include vivid graphics, photos, and unique text, drawing customers’ attention in a number of new ways. Best of all, digital printing can turn everyday items into promotional materials that will drive website conversions, bring in new customers, and spread a company’s image and mission in a way that mere digital communication simply cannot accomplish.

 

When considering digital printing versus digital marketing for company promotion, there are five key ways to leverage real world products with digital printing that will surpass the effectiveness of online promotion. Website and business owners everywhere would do themselves a great service by embracing these five techniques to smartly grow their business.

 

Read the full article.

Rumors of the Catalog’s Death Have Been Greatly Exaggerated

catalogs

 

The Internet has become the leading source of commerce and revenue for almost every retail business, and this revolution in the retail world has caused many observers to boldly state that the catalog-driven shopping industry has reached the end of the road. They cite the increasing cost of postal mail deliveries, the decreasing effectiveness of print marketing materials, and the instant gratification that comes with online shopping, deal-finding, and purchase-making. These things are all true to some extent, but it is also quite true that the catalog remains an absolutely essential way for innovative and fledgling businesses to stoke interest and drive sales from multiple channels.

 

Before resigning to a world of all-electronic communication with new and returning customers or clients, consider the benefits that come from catalogs when digital printing is used to turn them into mail-delivered store fronts full of vibrant colors, rich photographs, and exciting retail opportunities.

 

Read the full article.

Postcard Printing – 5 Effective Uses for Promotional Postcards

postcard promotion

 

Are you looking for an eye-catching way to run promotions for yourself, your business or an organization that you work with? Professional postcard printing is inexpensive and offers a fast turnaround, so no matter what you want to promote, you can have a set of materials ready to go any time. These are just a few promotions that custom postcards are perfect for:

1) Mail Marketing

Despite the modern focus on Internet marketing, there’s still a lot to be said for traditional snail-mail marketing campaigns.

 

Not everyone uses social media and e-mail, but mail arrives at nearly every household on a daily basis. Even better, postcards ensure that all of your promotional information is readily visible. Customers and clients don’t have to open an envelope or flip through pages of a catalog to see exactly what you want them to see.

This visibility makes postcard printing a smart choice for businesses that want to announce special sales or organizations requesting donations. Postcards are also cheaper to send than traditional letters, so you can run a successful promotion without straining your budget.

 

Read the full article.

The Things You Should Know About Notary Services

notary service printing

 

There are many different services that could be categorized as notary services. A notary service describes the act of validating various ceremonies and documents legally. The men and women who provide notary services also serve as witnesses when various legal documents are officially signed by all parties that are involved. Notaries are normally assigned by the Secretary of State. One of the helpful things about the men and women who provide notary services is the fact that notary services prevent fraud. Although notary services are normally free, it is possible that you will have to pay for notary services that are on a larger scale than simple legal document validation

 

Who Can Offer Notary Services

The men and women who offer notary services are known as a notary public or a notary. However, other men and women who have to deal with certifying various documents on a regular basis may also have to offer notary services as an additional part of their job. For example, this may include attorneys and signing agents. Anyone can essentially become a notary. However, anyone who wishes to become a notary must be able to complete their state’s requirements first.

 

Read the full article.

How to Use Canvas Printing in Your Home

online canvas printing

The process of canvas printing creates a unique product. Instead of having your photographs on standard photo paper, you will have them on a canvas background that is similar to what artists use when doing an oil painting. The picture will digitally be printed onto this surface. If you are not familiar with this process, you may not be sure how to use the canvas photos in your home, so there are a few ideas listed below.

Using Frames

First of all, you could decide to work with a printing company that will also give you a frame. This make your picture look a bit more traditional, so you can hang it over the fireplace or on the back wall in the dining room.

 A picture with a frame is often best on its own, so you should center it on the wall and allow the whitespace around it to make it more impressive than it would be otherwise.

 

Read the full article.

Digital Printing: Top Tips for the Best Results

digital printing services

Have you ever gotten poor results from a digital printing company? This can be very frustrating, making the photographs that you took useless to you as a way to preserve your memories. There are a number of things that you can do to make sure that you get the best results, though, so it is wise to spend a little bit of time considering the ideas listed below before you send the photos off to be printed.

1. Take Photographs on a Cloudy Day
A cloudy day may not look as beautiful as a sunny day, but it is actually much better for photos. The sun creates all manner of shadows. These can cover people’s faces.

 

The sun can also wash out the whole shot. If possible, take your pictures on a bright and yet cloudy afternoon.

2. Edit Pictures Yourself
Before sending the pictures to a print shop, take the time to edit them. Some shops will do this for you, but most will not. They will just print whatever you provide. If you want to crop the edges, erase shadows, or do anything else to make the scene better, do it with editing software on your own computer.

 

Read the full article.

A Newbie’s Guide to Preparing Files for a Print Shop

printing shop

 

So you are tasked with designing and preparing a brochure or some other marketing material for mass printing. There are a few things you should know about preparing design files for print shop use.

If you have never sent design files to a print shop for reproduction, you may not be aware of the standards that are necessary for a successful print job. Though the specific requirements for received files may differ between print shops, all shops generally need to receive files that fulfill specific requirements in order to successfully print your job.

 

Read the full article.

Mistakes People Make when Printing Signs and Banners

printing banners

 

No matter what kind of business you own, the right kind of advertising is going to be an important part of your success whether you’re using signs and banners, brochures, direct marketing and more. Yes, it matters that you provide a good quality product or service, but if no one knows about the existence of your business, then you’re not going to have any sales.

In many cases, your signs and banners can be the most promising part of your marketing campaign. If you plan on using this method, however, it’s important to avoid the following mistakes.

 

 

Buying Cheap

The economy is tough. This leads many businesses to look for more affordable options when they purchase their signs or banners. This can lead many companies to make the mistake of buying signs and banners made from cheap materials.

 

Read the full article.

How a Good Printer Can Boost Your Election Campaign

printing job

 

Is your local election campaign dependent on awareness and getting visibility for your candidate? Too often, candidates can have some of the best ideas in the world, but if they don’t have public awareness, they lose their races anyways. Campaigning is as much about showing the electorate your candidate is a good as it is about marketing and advertising. And one of the best ways to increases awareness still remains traditional print media resources for campaigns, including lawn signs, banners, bumper sticks, posters, flyers and more.

 

Read the full article.

Four Things Businesses Should Purchase from Professional Printing Companies

professional printing

 

Getting an edge in a marketplace with strong competition can be quite difficult. In the end, it’s sometimes the smaller details that can make the difference for a business. One thing that should certainly not be overlooked by companies is the quality of their printed materials. While some of these printing jobs can be done in-house, most companies simply do not have the manpower to do the job as well as a professional printing company.

For this reason, certain kinds of print jobs should be outsourced to printing companies. Below is a list of items that a company could benefit from having printed by an outside professional printing company.

 

Read the full article.